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Life of Pi – The Business Manager
Have you watched the Oscar winning movie, Life of Pi? Have you ever wondered how the life of a business manager is similar to life of Pi? I watched “Life of Pi” on the flight from Doha to London...
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How Much Touchtime Your Sales Have With Customers?
Are your sales people talking to enough customers? Research has shown that on an average good sales people at least spend 20% -25% of their time in front of their customers and prospects. About 10% of...
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Should you turn every conversation into a sales talk?
Couple of days ago, my friend who considers himself as someone who is not a ‘born salesman’ asked me this question, and it set me thinking. I interviewed a guy sometime back for a sales position and...
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How Complex Your Proposal Should Be?
Assume you need to send a proposal to a customer. How complex would you make it? Do you want to dazzle your customers with all sorts of jargon? How about some complex abbreviations that only an...
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RIP- Long Live Print Media
The other day, couple of friends & colleagues returning from a conference in Spain confided that they ‘junked’ all the brochures that were picked up from various stalls, just before they checked...
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3 Important Steps In Researching Your Customer
When you want to sell to a new organisation, there are couple of things with bearing in mind: 1. Desk research is important If you understand well the trends in the industry and how they impact your...
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How Greedy Should You Be?
Assume you want to price your new product/ service to the market. While several marketing textbooks offer the standard ‘methodologies’ that an entrepreneur or a marketing guy can apply, it is important...
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Response Rate for E-Surveys
Do you know what is a good response rate for your e-surveys? In the recent survey that I did, I was able to get about 50% response rate! I believe this is quite high. When I looked up some research on...
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How Much Coffee Do Your Sales Team Drink?
Here is an email sent by a sales leader to his team at the beginning of the year- setting the context and expectations. Dear Team While we work out the planning details of our targets, strategies for...
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Distributed iStore – Summary of a failed startup, dMobili
Can you recognize what the above two boxes are? Given the new generation of smart mobiles & the mobile revolution in India, you may have forgotten those old days (or may have completely bypassed)...
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